About us
About Luxury Travel Agency
Our story
From Morocco to private journeys worldwide
Luxury Travel Agency is the travel planning and editorial brand of Luxury Tours Agency LLC, founded by Mohamed Boumeshoul. It helps travelers research destinations and request private journeys built around their dates, interests and preferred level of comfort.
Mohamed grew up near Merzouga and the Erg Chebbi dunes in southeastern Morocco. Contact with travelers, desert communities and the practical realities of long routes gave him an early understanding of what visitors need from a local travel team.
His professional background also includes work as a mechanical engineer and maintenance manager. That experience brought a practical way of thinking about timing, coordination and the small operational details that can affect a journey.
Morocco Top Trips began operating in 2017, building private routes through Morocco with local drivers, guides and accommodation partners. Mohamed later established Luxury Tours Agency LLC in New York to support travel beyond Morocco and connect destination knowledge with a wider private travel service.
The projects introduced below serve different purposes. Some focus on worldwide planning, others work specifically in Morocco, and one connects travelers with Moroccan craft after the journey.
How we work
Listen first
We begin with your dates, interests, comfort level and the pace you prefer.
Use local knowledge
We work with destination specialists who understand the places, timing and logistics.
Stay available
Our team remains a direct point of contact while the journey is being planned and operated.
Leadership and digital team
People behind the company
Mohamed Boumeshoul
Founder and CEO
Mohamed founded Morocco Top Trips and Luxury Tours Agency LLC. He leads travel planning and the company’s network of local partners.
Noureddine Boumeshoul
Web developer
Noureddine supports the company’s digital platform and the online experience used to present its services and travel information.
What our role covers
More than a list of reservations
Travel planning becomes difficult when every decision is made separately. A hotel may look right but sit far from the experiences that matter. A domestic flight may save a night but create an early transfer and a long wait. A full day of sightseeing may seem efficient on paper and feel exhausting in practice.
Our role is to look at those connections. We bring the route, accommodation, private transport, local guides and selected experiences into one working plan. We also explain where a choice involves a tradeoff, so the final itinerary reflects what matters to you.
Luxury is not treated as a single hotel category. For one traveler it may mean privacy and a quiet villa. For another it may mean a central city hotel, an excellent guide and enough time to explore at a measured pace.
Principles in practice
What good planning should solve
These principles guide the questions we ask and the recommendations we make.
Clarity
You should understand what is included, what still needs a decision and how each confirmed service fits the wider route.
Local context
A destination makes more sense when guides and local teams can explain its history, culture and present-day life with care.
Realistic pacing
Transfer time, heat, walking, check-in hours and the needs of the party matter. A practical itinerary leaves room to enjoy the place.
Direct support
Travelers need a clear contact when plans are being confirmed and when a question affects an arranged service during the journey.
A worldwide outlook with Moroccan roots
Local experience remains part of the method
Morocco Top Trips gave the company direct experience of how a private journey works on the ground. Routes between cities, mountains and desert areas require reliable driving plans, suitable stops, knowledgeable guides and honest timing. Those lessons apply well beyond Morocco.
Today, Luxury Travel Agency presents a wider collection of destinations across Africa, Europe and Asia. Each country is different, so the planning team does not apply one destination’s assumptions to another. The consistent part is the method: begin with the traveler, use destination knowledge and coordinate the confirmed details clearly.
The website also serves as a travel library. Its country and city guides are designed to help readers understand history, seasons, main places and practical choices before they decide whether to request a private itinerary.
Our projects
A group of projects with distinct roles
Each project answers a different travel need. Together they connect worldwide trip planning, specialist Morocco operations and the country’s craft traditions.
Worldwide travel planning
Luxury Travel Agency
This is the research and enquiry platform you are visiting. It introduces private travel services, publishes country and city guides, and helps readers move from early destination research to a considered trip request.
The site focuses on worldwide journeys while keeping the company’s Moroccan roots visible. Its role is to explain destinations and planning choices clearly before a traveler speaks with the team.
Visit Luxury Travel AgencyParent company
Luxury Tours Agency LLC
Luxury Tours Agency LLC is the parent company behind the brand. It plans tailor-made private journeys and brings accommodation, private transport, local guides and selected experiences into one itinerary.
The company works from New York with destination partners and a Morocco office. Travelers can use its tour pages for itinerary ideas or contact the team for a route shaped around a different pace or set of interests.
Explore Luxury Tours AgencyLocal Morocco tour operator
Morocco Top Trips
Morocco Top Trips is the original Morocco operation and an important part of the company’s practical experience. It organizes private, tailor-made travel across the country with routes from major arrival cities into the imperial cities, Atlas Mountains, Atlantic coast and Sahara.
The project grew from direct knowledge of southeastern Morocco and work with local drivers, guides and accommodation teams. It remains the main reference for travelers seeking a broad private journey through Morocco.
Discover Morocco Top TripsPremium Morocco travel
Morocco Luxury Tours
Morocco Luxury Tours is a premium brand of Morocco Top Trips created in 2022. It concentrates on private Morocco itineraries with carefully selected upper-category accommodation, private guiding and additional services for travelers who want a higher level of comfort.
Its focus is narrower than the worldwide agency. The project is dedicated to Morocco and presents itinerary examples for the imperial cities, the Sahara, the Atlas Mountains and the coast.
View Morocco Luxury ToursMorocco routes and desert travel
SaharaVia
SaharaVia is a local Morocco tour project created by Mohamed Boumeshoul. It places particular attention on private routes into southern Morocco, the Erg Chebbi dunes, desert stays, day trips and guided trekking in the Atlas Mountains.
The project presents fixed itinerary ideas that can be adjusted for a private party. Its local team includes Morocco-based operations, drivers and guides who work on the routes described on the site.
Explore SaharaViaMoroccan craft and online retail
Morocco Products Shop
Morocco Products Shop grew from a different kind of traveler request. After returning home, some visitors wanted access to Moroccan rugs, lanterns, leather pieces and other handmade goods they had seen during their journey.
The online shop gives that interest a separate home. It is a retail project rather than a travel service, connecting customers with a selection of Moroccan products and custom orders.
Visit Morocco Products ShopHow the work developed
Local experience became a wider travel platform
The projects did not all begin with the same audience. Their roles developed around the kinds of requests the team was receiving.
Hospitality and tourism in Morocco
The Morocco Top Trips company history dates the team’s hospitality and tourism experience to 2004. Growing up near Merzouga also meant early contact with travelers and the communities involved in desert tourism.
Morocco Top Trips begins operating
The local company developed private Morocco itineraries and relationships with drivers, guides and accommodation providers across the country.
A dedicated premium Morocco brand
Morocco Luxury Tours was created as a focused brand for private Morocco journeys with more selective accommodation and a higher level of included service.
Luxury Tours Agency LLC and Luxury Travel Agency
The New York company widened the work beyond Morocco. Luxury Travel Agency now supports that direction as an English travel reference site, helping readers understand destinations before requesting a private plan.
New ways to serve Morocco travelers
SaharaVia provides another route into locally operated Morocco travel, while Morocco Products Shop extends interest in Moroccan craft beyond the journey itself.
One standard across the projects
What connects the work
The projects differ in scope, but the working method is consistent. The team starts with the traveler’s dates, party and priorities. It then considers the route, accommodation, transport and local support as connected decisions.
In Morocco, that method is informed by people who know the roads and regions directly. For journeys elsewhere, the wider agency works with destination specialists and confirms what can be arranged for the requested dates.
Clear communication matters throughout the process. Travelers should know which project is handling the request, what services are included and where an itinerary can still be adjusted before confirmation.